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Branding Marks

Aug 22, 2008
Perseverer Signature - essentially perseverer (pronounced as purr-suh-vir-day) written in an exaggerated manner. Perseverer means to persist in or remain constant to a purpose. The mark is coined as the Pe` symbol (pronounced as Pay) and seen as our primary form of branding.
“Get ya Pe` up”
   
Pe` Accents - in their ambiguous nature resembiling something off a Rorschach card, the accents are used in stately applications. Derived from the Pe` symbol the accents, are just that, when accompanied with the word Perseverer, the accents fall directly over the “e” which are stressed when pronounced. “Pieces of Pangea...I suppose”
   
Ginkgo leaf - known as a living fossil, it’s one of the oldest plants in the world. Favored for thousands of years for its longevity and mental enhancement. The mark can be seen on our offerings wherever a particular item would likely come in contact with the ground ultimately leaving a fossil behind. “The sun doesn’t set on a ginkgo”
   
Flamingo - more of a representative than a logo. The species exudes elegance, mystique, and an undeniable flyness (play with ya puns) with the ability to stand upright on half of its foundation. Perseverer and all of its offerings is able to persevere solely on anyone of them. Looking into the wild there are a number of species that were designed to blend in. The tiger, for instance is an expert killer relying on its stripes as camouflage, can be slept on until it’s too late. Now in a world where more and more of the market is sleeping we think it’s best to always stand out.
“At any glance you never miss a flamingo.”
   
Posted on Friday, August 22, 2008 by prsvr

1 comment (Add your own)

1. Johannah wrote:
This website is wonderful, I Love it!I love how you guys are constantly using innovation to set the bar! I wish you guys all the success!

Love,

Lil sis

December 6, 2008 @ 8:44 PM

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