home

We felt the brand need a stronger mark, something that really branded and dominated a space. So through a few all nighters, collective efforts and our friend caffeine we came up with the Perseverer Crest. Yea we know the name isn't really earth shattering, but we agree that the mark is...

The crest was designed with a great deal of thought, in that most of it's elements represent something and reflect our vision(s). The African Tabono symbol in the northwest quadrant of the shield represents strength and perseverance, the torches symbolizing continuity, giving and assistance. The Pe' symbol which you already know or should know and finally we have an illustration of  Pangea, the supercontinent that existed roughly 250 million years ago. We have fancied the "Pangean" symbol to convey how we are all connected. These elements are the most prominent of the design with the exception of the flamingos that are interconnected focusing on the same vision. Of course there are other interpretations and explanations and even some ideas that are esoteric, but if you are curious just drop us a line at the bottom of this page or leave a comment.

Oh yea, it means to continue united, in case you were wondering...    

Perseverer - to persist in or remain constant to a purpose